In a market dominated by science, perception, and regulation, consumer trust has become the primary risk—and the most unstable asset—of the sector. By Ehab Soltan HoyLunes – For decades, the cosmetics industry has built its empire on a foundation of aspiration and rigor. Success has been cemented by an implicit promise: visible efficacy backed by science. Time-defying creams,…
Read MoreThe Credibility Crisis in Global Cosmetics: When Science is No Longer Enough to Sustain the Market
