Companies invest millions in algorithms capable of optimizing campaigns in real time, but many continue to feed them with metrics that confuse growth with profitability. The result can be a corporate paradox: selling more, working more, and earning less. By Ehab Soltan HoyLunes – Twenty-first-century steering committees share a silent ritual: staring at screens filled with green graphs.…
Read MoreThe Algorithm Bias: How the Wrong KPIs Can Lead Artificial Intelligence to Erode the Hidden Margin of Businesses
