Who Will Travel to the Mediterranean When the Middle East Regains Stability?

The new geopolitical chessboard where destinations no longer compete for space, but for trust.   Competition is no longer decided between countries, but between tourism models capable of responding to the new international traveler.   By Ehab Soltan HoyLunes – The travel agent falls silent for a few seconds. In front of him, a Saudi couple looks at three open…

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The Invisible Infrastructure That Defines the Success of Today’s Tourism

The rising cost of air transport, biometric controls, artificial intelligence, the evolution of accommodation platforms, and new destination strategies reveal a profound transformation: ´tourism competitiveness´ increasingly depends on offering a ´predictable, secure, and frictionless experience´ from booking to the traveler’s return.     By Ehab Soltan HoyLunes — A family sits in front of a screen to meticulously compare the…

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