While large language models threaten to absorb the travel discovery phase and hotels question the real value of hyper-personalization, the tourism industry enters a new era where competitive advantage no longer consists of accumulating more data, but of reducing customer complexity. The Industry Dilemma in 2026: Why data overload fatigues the guest while conversational artificial intelligence strips away the…
Read MoreThe Mirage of Personalization and the Threat of LLMs: The New Order of Tourism Distribution
